wine trends 2025

The Rise of White and Rosé Wines: 2025 Consumption Trends

In recent years, white and rosé wines have carved a special place in the hearts of wine lovers. In 2025, this trend continues to gain momentum, driven by younger consumers and those seeking lighter, fresher, and more versatile options for various occasions.

In this article, we explore the reasons behind this movement, what makes these wines so unique, and how Julia Kemper Wines, with its award-winning labels and sustainable practices, is leading the way.

Why are white and rosé wines trending?

According to European market data, there is a steady rise in demand for wines with a light, aromatic, and refreshing profile — all hallmark traits of whites and rosés. This shift is associated with:

  • A preference for fresher wines with moderate alcohol content
  • The growing popularity of relaxed consumption settings like outdoor parties, sunsets, and light lunches
  • Increased interest in versatile food pairings, particularly with Mediterranean and Asian cuisines
  • A desire for modern, eco-conscious wine labels

Premium rosés have especially gained visibility in the UK, France, and Portugal, becoming a favourite among consumers who previously drank only reds.

The sensory profile of Julia Kemper’s whites and rosés

Julia Kemper Wines stands out for its elegant and organic wines. Its white and rosé selections respect biodynamic principles and offer truly unique sensory experiences:

Julia Kemper Branco
A fresh, mineral-rich wine with excellent acidity, made from Encruzado and Malvasia-Fina grapes. Ideal with grilled fish, seafood or vegetarian dishes.

Julia Kemper Rosé
Made from Touriga Nacional, this wine shows a delicate pink colour, floral aromas and notes of red fruits. Perfect for warm days and relaxed moments.

🌱 Both wines are certified organic and follow sustainable practices, reinforcing the winery’s commitment to nature and conscious consumption.

How to pair white and rosé wines?

One reason for their rising popularity is how easy they are to pair with food. Here are some suggestions:

  • White Wine: grilled fish, sushi, salads, soft cheeses
  • Rosé Wine: seafood, Asian dishes, tapas, carpaccio

💡 Tip: serve well chilled, between 8°C and 12°C, to enhance aromas and freshness.

The importance of certified, sustainable wines

Today’s wine lover wants more than taste — they want transparency, ethics, and sustainability. By choosing labels like Julia Kemper Wines, consumers support a philosophy rooted in respect for the earth, time, and tradition.

🔗 What are natural wines and why are they trending
🔗 Discover the legacy of Julia Kemper Wines

Where to find Julia Kemper’s white and rosé wines?

The labels from Julia Kemper Wines are available via our online shop and at selected wine merchants and restaurants. For more information or to place your order, visit our official website.

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Conclusion

In 2025, white and rosé wines are more than just a trend — they are a new way to experience wine. Fresh, light and elegant, they elevate every moment. And when made with care, nature and tradition — like those from Julia Kemper Wines — the pleasure is unmatched.

🍷 Discover and fall in love with Julia Kemper Wines

Curious to try soulful white and rosé wines made with tradition and care?
We invite you to explore our full portfolio.

🛒 Go to the online store 

 

 


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